Wednesday, September 5, 2007
Wednesday, September 5, 2007    

The images to the left are taken from the large iPod Touch Guided Tour video, and the compression in that thing is quite lousy, so I wish there was more detail, but it represents a point about Apple UI designers and engineers.

They sweat every small detail. When you preview a track using the Wifi Store, the track number flips over (like a tile), and the reverse side has this finger target (with stop icon), and the preload of the song displays as increasing dashes along the inside curve of that circular area. When that completes, the 30 second timer starts, growing in size radially as the track plays.

Apple could have merely bolded the text for the selection, and used a traditional counter or a thing progress bar somewhere, but they went the extra 5 miles. That kind of attention to detail and craftsmanship is everywhere and is a big part of why the devices are so successful.

Its the user experience, its a ton of small things done well that add up to greater things done well that offer a pleasing and uniquely simple experience. Interfaces like this always take a lot longer to produce. Kudos again to the Apple UI designers & engineers who push the envelope... even if they hear the crack of whips over their heads from time to time. "Can do" attitude certainly goes a very, very long way.

Stuff like that is inspiring.


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