Tuesday, December 2, 2008
No Adobe booth at Macworld Expo 2009
Tuesday, December 2, 2008 
Adobe is forgoing a booth on the floor of Macworld Expo, but will instead focus it's energies on education and demo sessions. This almost makes sense to me, as CS4 was just released -- I'm sure that there will be spots on the floor to actually purchase boxes? There will be a full day of CS4 demos.
It is a little curious, as the Mac community is large for Adobe's creative products. Perhaps they are focusing dollars on MAX initiatives. JD, could you chime in?
Comments:
There are currently 1 Comments:
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jgervin said...“My guess is that like most large companies they are cutting back on marketing spend in a dramatic way. Tradeshows no matter how cool are a waste (former marketer here).
People attend tradeshows for mainly two reasons: 1. To see whats new. 2. To learn, get adivce, free training.
As a former marketing manager that is where I would be. Also it could be because Jobs isn't playing nice (Flash dig).”
