System (Re)design
- Principal Visual and UX Design.
- For Bose Corporation.
- Re=imagination of the Bose web branding and Music application.
| Why | Sliding younger target age group. Need to increase user task engagement to at least 90%, excitement, and satisfaction, by qualitative and quantitative user testing means.Attract a younger target customer. |
| What | Improved user flows, wirefranes, updated design system and language, proposed positioning, updated personas, and systems thinking. |
| Results | +65% in ease of use, +80% user satisfaction, and overall engagement. 93% user task engagements. Set the groundwork for a re=branding effort. 18 days, +65% usability, +80% satisfaction |
+ user engagement.
Led a comprehensive rebranding initiative for Bose to attract a younger, more dynamic clientele. Energized the visual identity and messaging with fresh, vibrant aesthetics while optimizing user flows across digital touch-points. Additionally, researched colored E-Ink, electro-chromatics, and color shifting pigments to the CMF Department (Colors, Materials, and Finish) to foster expanded personalization, engagement, and exciting ecosystem investments.