Friday, August 31, 2007

I don't get it. NBC failed to come to terms with Apple in a contract renewal because NBC wanted to charge $4.99 an episode compared to the current $1.99 an episode. Apple has the consumer in mind: instead of taking a chance of selling more than *zero* episodes at a much higher price, Apple is pulling the plug on NBC content. The contract expires in December & the fall season starts in September. Apple just said, "If you are going to take your ball and go home later, just go and do it now."

NBC supplied iTunes 30% of iTunes TV show sales. Now supplying nothing, its going to make nothing. NBC streams their content live for free on the internet after a show airs, so why the hell would they be so stubborn and try to rape paying consumers for their content?

My TiVo will suffice. I do own a bunch of The Office scattered across iTunes accounts, but I never relied on them. Most I already have TiVo'd but I bought them anyway... now impulse purchases won't be going to NBC. Oh well... you greedy bastards. Bon voyage, bon chance. Perhaps you'll get your head out of your arse and realize what you've done and put your content back on iTunes for $1.99 an episode.

Thank you Apple. One could argue that you should have just agreed the $4.99 and take your cut (albeit much smaller as consumers would be furious & not purchase) -- but you honestly care about us.

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