eric e. dolecki

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new photoshop logo. i don't get it

Monday, September 17, 2007   

John Nack from Adobe has blogged about a new direction for the Photoshop logo. I don't get it. I do understand how Photoshop doesn't equal a single application anymore, but a collection of related technologies falling under an imaging paradigm. But what is with this logo?

Looking at what we have here in the logo, I see an iChat icon reversed, signaling some kind of chat application. Or it could be a thought bubble... but thought bubbles don't have pointed directions. It could be stylized E.T. head, with the hole representing a large eye. Or it could simply be a stylized "P".

See What's Possible. Decent tagline, but how does that logo represent anything in regards to it?



We have been introduced to the Periodic Table styled CS3 icons (which I have grown to appreciate), but how will this play within that already established family? I went to Brand Center @ Adobe, but I don't have qualified access, but I did see the icon sheet John posted and right now, I just don't get it.

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