Tuesday, May 13, 2008
Flash and Apple. Sort'a.
Tuesday, May 13, 2008 
I was welcomed by a news snippet about Apple and Emmis Interactive. Here is the first paragraph of the post at iLounge:
Apple and Emmis Interactive have announced a licensing agreement allowing Emmis to market its custom Storefront technology to other radio stations and media companies. Used exclusively to date by Emmis radio stations, the Storefront technology allows stations to build storefronts with a look and feel consistent with their product, while enabling listeners to easily find and purchase songs they hear on the air through the iTunes Store. Since its launch on Emmis Radio sites in 2006, the Storefront has been among the top five affiliates directing traffic to the iTunes Store. For examples, see the Storefronts of Power 106, Loop 97.9, and 105.7 The Point.
If you visit any of those storefronts, guess what? That's right. It's Flash... and it looks like its the same front-end for each station (makes sense since Emmis is serving it all up).
Now I suppose there are APIs on the back-end that will become available to other media companies and stations. That's a pretty nice idea all around. Or perhaps they will limit developer access to the back-end but offer mainly branding choices.
When making their choice, Emmis deployed their application using Flash as the RIA mechanism. Well done chaps.
Apple and Emmis Interactive have announced a licensing agreement allowing Emmis to market its custom Storefront technology to other radio stations and media companies. Used exclusively to date by Emmis radio stations, the Storefront technology allows stations to build storefronts with a look and feel consistent with their product, while enabling listeners to easily find and purchase songs they hear on the air through the iTunes Store. Since its launch on Emmis Radio sites in 2006, the Storefront has been among the top five affiliates directing traffic to the iTunes Store. For examples, see the Storefronts of Power 106, Loop 97.9, and 105.7 The Point.
If you visit any of those storefronts, guess what? That's right. It's Flash... and it looks like its the same front-end for each station (makes sense since Emmis is serving it all up).
Now I suppose there are APIs on the back-end that will become available to other media companies and stations. That's a pretty nice idea all around. Or perhaps they will limit developer access to the back-end but offer mainly branding choices.
When making their choice, Emmis deployed their application using Flash as the RIA mechanism. Well done chaps.
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