Tuesday, September 18, 2007
photoshop logo -- my visual take on it
Tuesday, September 18, 2007 
A follow up to my previous post:
I believe that if Adobe would like to create a marketing & communication envelope for their imaging technology applications, they shouldn't hang it on the world's best known single image editing application: Photoshop.
When you see the text "Photoshop", you know its an image editing application. Singular. To hang other applications under that umbrella, I think you will probably introduce consumer and user confusion.
So I thought about another approach: Adobe Imaging or perhaps Adobe Visual Suite. The suite would work pretty well falling within the already established Create Suite moniker. Perhaps. But I don't think the thing really needs a logo (bug) but perhaps just logotype -- which seems to me to be more elegant and clean.
Now, I didn't spend much time at all working on this, and their might be better approaches, but I think even this would be a bit better. Some may disagree and thats perfectly fine with me, but I know the comments so far on John's post are overwhelmingly negative (and not negative for the sake of being grumpy).
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